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MMS Advisors
MMS Advisors
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About MMS Advisors

Who We Are

MMS Advisors is an independent consultancy that helps startups and corporates grow across the GCC. We pair a sharp go‑to‑market strategy with hands‑on execution to unlock market entry, scale sales, and build resilient operations. Our interventions span market entry, market intelligence, operations excellence, healthcare insurance product design, and launch.

Meet the team

The Team

Mahdi ATTYA

Mahdi is a seasoned executive with over two decades of leadership experience in the GCC. He specializes in driving strategic expansion and measurable growth for corporates and startups, with a strong track record of delivering impact through market penetration strategies, operational excellence, and sustainable business development.

He is recognized for his ability to align strategic vision with execution, helping organizations expand confidently, optimize efficiency, and unlock long-term value creation.


At MMS Advisors, Mahdi leads the firm’s mission to support clients in achieving scalable growth, improved performance, and competitive advantage across dynamic markets.

Lobna FOUAD

Lobna brings over 18 years of expertise in healthcare insurance product development, technical alignment, and project management excellence. She has successfully led the design, structuring, and launch of innovative solutions tailored to complex and competitive markets.

Her strength lies in combining deep technical knowledge with execution discipline, ensuring that every product and project is delivered with precision, compliance, and measurable outcomes.


At MMS Advisors, Lobna drives initiatives in product structuring, healthcare insurance innovation, and cross-market strategies, enabling clients to translate complex challenges into successful, market-ready solutions.

Our Firm

Mission

Mission

Mission

We empower businesses to thrive through practical strategies in market entry, operational excellence, and healthcare insurance product innovation — combining global insight with local expertise.

Vision

Mission

Mission

To be the trusted growth partner for corporates and startups in the GCC, helping them expand with confidence, innovate with purpose, and achieve lasting impact.

Values

Mission

Values

Integrity, Innovation, Partnership, Excellence, Agility, and Impact guide everything we do. 

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Why MMS Advisors?

Our Approach

Differentiators

Differentiators

  • Diagnose: Rapid discovery, stakeholder interviews, data scan.
     
  • Design: Clear strategy, economics, governance, milestones
     
  • Deliver: Hands-on execution, change management, enablement.
     
  • De-risk: Compliance alignment, QA, and measurable KPIs

Differentiators

Differentiators

Differentiators

  • Cross-functional expertise (commercial, underwriting, ops, RCM)
     
  • Proven product lifecycle leadership (concept → pricing → launch → scale)
     
  • Executive-level negotiation & partnership building (employers, insurers, TPAs, providers, brokers)

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